Are Open Houses Still Relevant?
With digital marketing, virtual tours, and online listings dominating real estate, many sellers ask: Do open houses still work?
The answer is yes—when they’re done strategically.
Open houses continue to play an important role in attracting buyers by offering a low-pressure environment where they can explore a home freely and imagine living there. When combined with strong promotion and professional hosting, they can significantly boost interest and momentum for a listing.
The Real Benefits of an Open House
A successful open house isn’t just about foot traffic—it’s about creating opportunity.
Increased Exposure
Open houses attract serious buyers, curious neighbors, and even other agents who may have interested clients.
Efficient Showings
Instead of coordinating multiple one-on-one appointments, sellers can showcase their home to several buyers at once.
Creating Buzz & Urgency
A busy open house sends a clear signal: this home is in demand. That perception alone can motivate stronger offers.
How We Plan an Open House at 2% Realty
At 2% Realty, open houses are planned, promoted, and followed up on with intention.
Promotion Is Key
We use a multi-channel marketing approach to maximize attendance:
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Social media posts with professional photos and videos
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Email invitations to buyers, agents, and our database
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Eye-catching signage in high-traffic areas
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Promotion on REALTOR.ca and MLS listings
Hosting the Open House
As your agent, I:
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Professionally host the event
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Highlight key features of the home
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Answer buyer questions
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Collect feedback and assess buyer interest
Seller Tip: It’s best if sellers are not present during the open house. Buyers feel more comfortable exploring and sharing honest feedback when the home is vacant during the event.
Preparing Your Home for Open House Success
A few simple steps can make a big difference:
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Choose the right day and time (weekend afternoons work best)
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Stage the home so it’s clean, bright, and welcoming
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Set a comfortable temperature
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Create a pleasant atmosphere with light music and subtle scents
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Provide brochures and a sign-in sheet for follow-up
What Happens After the Open House?
The work doesn’t stop when the doors close. After the event, I:
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Compile and review buyer feedback
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Identify serious buyers for follow-up showings
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Adjust the marketing strategy if needed based on insights gained
Final Thoughts
Open houses still work—but only when they’re executed properly. When combined with professional marketing, hosting, and follow-up, they remain a powerful tool for selling homes in Calgary and surrounding areas.
If you’re thinking about selling and want a strategy that goes beyond sticking a sign on the lawn, I’d love to help.
Contact Adrienne McGarvey, REALTOR® | 2% Realty
Smart strategies. Maximum exposure. Lower commission.
